Target Audience

An audience is a group of people who participate in a show or encounter a work of art such as: Music, theatre, literature & academics etc. Audience members participate in many different ways, some events invite an audience to participate and others allowing clapping, criticism and reception.
Media audiences and audience theory also offers insight to audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art and media.

(All information was found on Wikipedia’s Audience page)

In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience. Target Audiences are set to focus on different groups: Adults, teens, children, and preschoolers. It is essential to become familiar with your target market, their habits, behaviours, likes, and dislikes. Markets differ in size, assortment, geographic scale, locality, types of communities, and in the different types of merchandise sold and because of the many variations included in a market it is essential, since you cannot accommodate everyone’s preferences, to know exactly who you are marketing to and the specific fondness of that market. To better become acquainted with the ins and outs of your designated target market legend a market analysis must be completed. A market analysis is a documented examination of a market that is used to enlighten a business’s preparation activities surrounding decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and to improve daily operations and many other aspects.

(All information was found on Wikipedia’s Target Audience page)

I have set up polls with questions (which relate to the interests of my audience) for viewers of my blog to answer. The questions are relevant to music and will help me be knowledgeable of the interests of my audience.  These polls will help to find out what genre is mainly chosen by majority of my audience therefore I will be able to view videos related to the genres chosen and add unique elements into my own music video, this will also inform me of what type of target audience there is available helping me to produce a music video similar to their interests. My target audience will be aimed at late teens to early 30s, due to that age group having an understanding in love and breakups and still being in a position were they may not be fully settled with their partner in their life.